Equifax Inc. will launch a company in October that will provide government and private data to help companies, including credit card issuers, make marketing decisions regarding their relationships with other companies.

The Wefa Group, Bala Cynwyd, Pa., an economic forecasting firm, is providing the majority of the data that the new company, Equifax Business Geo-Metrics, will sell in a software package called ProphetPoint.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.