Equifax in Atlanta, GA has formed a partnership with IXI Corp., a bank-based consortium of customer asset data, to build a new risk-view component combining household propensity and capacity to repay debt in a shaky consumer credit market.

Both Equifax and IXI clients will have access to jointly developed segmentation tools that will assist in both decisioning and financial services marketing. Using Equifax credit information and IXI’s proprietary data encompassing $10 trillion in consumer assets and investments, as well as discretionary spending and income measures, “we will drive new financial decisioning that mitigates risk by offering wealth assessments that include credit capacity and ability to pay portions of the financial wallet,” said Tom Dailey, president and CEO of McLean, VA-based IXI.

IXI’s market information network, established in 1994, covers 42 percent of all U.S. consumer-invested assets.

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