Ireland-based Ethoca, which aims to cut down on e-commerce fraud by pooling the fraud experience of all its customers and blocking risky transactions, is adding a North American focus to business-building efforts. The fraud-sharing network appears similar to those offered by RSA and others, but in this case is sold as a standalone product to e-commerce vendors.
In the UK, the company has signed up a good number of online commerce sites, with particular appeal in online gaming. The company even worked to bolster its U.S. security street cred, adding former DHS Secretary and Pennsylvania Gov. Tom Ridge to its board of directors in March. Now the company has set its sights on American banks, merchants and credit card companies, offering the promise of an “environment for banks, merchants and credit cad companies to fight back in collaboration.”
