European Internet shoppers are gradually changing their habit of frequenting U.S. merchants, according to a study commissioned by Europay International, the regional credit card association affiliated with MasterCard International Inc.

Though European cybershoppers are still making only 15% of purchases from sites within the Continent, that is up from 5% in 1997, said the study, conducted for Europay by Jupiter Communications.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.