National City Corp. has promoted Philip L. Rice to president and chief executive officer of its Cleveland flagship bank, National City Bank.

He succeeded and will report to William E. MacDonald 3d, senior vice president of National City Corp. Mr. MacDonald now oversees all the company's banks - in Ohio, Pennsylvania, Michigan, Indiana, Kentucky, and Illinois.

Mr. Rice, 42, was the president of the Cleveland bank's northern Ohio region for a year. Before that he had been the head of its Cleveland region for two years.

He joined the company in 1980 as a management trainee and has held such posts as corporate planning officer, assistant vice president, vice president of merchant banking, and managing director of its National City Venture Corp.

National City Corp. also promoted Gerald L. Kopp to executive vice president of its specialized leasing and international banking divisions. Mr. Kopp is responsible for commercial equipment and vendor leasing business lines, trade services sales, foreign correspondent banking, and international trade finance.

He was a senior vice president responsible for the company's special markets division. He joined the company in 1982 and has held positions in its corporate strategic planning and corporate banking divisions.

National City has also hired Mike Kelly as its credit and risk manager of home equity. He is responsible for national home equity initiatives and increasing its home equity volume.

His rank is vice president, as it was at his last job: head of operations risk management at Chase Manhattan Corp. Earlier he had been Chase's director of audit and compliance.

He started his financial services career in 1990 in Cleveland as a bank examiner for the Treasury Department and later held a similar post at the Federal Reserve Bank of Cleveland.

MIDDLE ATLANTICMellon Financial Corp. in Pittsburgh has hired Jude C. Metcalfe, the head of retirement plan services at Fidelity Management and Research, as president and chief executive officer of Dreyfus Retirement Services.

He will be based in New York and report to Mellon vice chairman Peter Rzasnicki.

Mr. Metcalfe was a senior vice president at Fidelity. Before that he had been a partner of Kwasha Lipton, a Fort Lee, N.J., benefits consulting firm, whose benefits outsourcing business he had reorganized. He has 15 years of financial services experience.

Dreyfus Retirement Services provides benefit and contribution plan services, including investment management, employee communication, record keeping, and trust and custody services.

Mr. Metcalfe was also named the manager of the administrative services group in Mellon's Buck Consultants.

Buck, which Mellon bought in 1997, has been working with Dreyfus since 1998 to provide integrated solutions to Mellon customers.

Bear, Stearns & Co. in New York has hired Rajan Hooda as a senior managing director and appointed him to the newly created position of head of e-business development and strategy.He held a similar position at Citigroup Inc. Before that he had been a senior banking specialist at McKinsey & Co., the New York consulting firm. Still earlier he had been a senior manager at American Express.

He reports to Peter Cherasia, chief information officer and director of e-commerce.

Bear Stearns has also hired Richard Buch as a managing director and head of high-yield fixed-income portfolio management for its Bear Stearns Asset Management Inc.

He was a managing director at Nomura Corporate Research and Asset Management Inc. in New York, where he worked for seven years.

Before that he had held similar posts at Kidder Peabody in New York and Reliance Insurance Co. in Philadelphia.

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