Phoenix Investment Partners Ltd., a Hartford, Conn., investment management company, has hired William P. Rice as the senior vice president of corporate marketing.

He is in charge of developing marketing initiatives, products, and programs and enhancing the company's presence in the high-net-worth, alternative investment, and e-commerce areas.

He has also been named a member of the company's management committee and reports to Philip McLoughlin, chairman and chief executive officer.

Mr. Rice was the national director of marketing at Salomon Smith Barney Consulting Group of Wilmington, Del., a division of Citigroup Inc., where he was in charge of marketing strategy, advertising, public relations, marketing communications, and electronic commerce.

He has 15 years of experience in the financial services industry and a background in carrying out strategic corporate initiatives. He has held executive posts at Liberty Financial Cos. of Boston, Colonial Mutual Funds, and Fidelity Investments of Boston.

Phoenix Investment Partners has $56.6 billion of assets under management.

WESTSalomon Smith Barney in New York has named Christopher Varelas the head of technology investment banking for the western United States and the manager of the Citigroup Inc. unit's Palo Alto, Calif., office.

He retains his current post as the global head of technology mergers and acquisitions, a job he has held for five years.

Mr. Varelas has 10 years of investment banking and mergers and acquisitions experience.

Key Commercial Real Estate, a Cleveland unit of KeyCorp, has hired Donald K. Adams to be the district sales manager in its San Francisco office.Mr. Adams, who was also named a senior vice president, is in charge of construction and interim financing, permanent lending, and equity products. He reports to Roberta Fuhr, the company's western regional manager.

Mr. Adams was the manager of the San Francisco Bay Area region for Bank One Corp., where he was in charge of construction loans and lines of credit to residential and commercial developers with projects in California, Arizona, and Nevada.

Before that he had established and managed the northern California district office of GE Capital Mortgage Corp., where he specialized in residential construction lending in the region.

Still earlier he had been a senior vice president and the northern California manager at Lomas & Nettleton Co. and before that a vice president and a real estate section head at BankAmerica Corp., a predecessor of Bank of America Corp.

He has 20 years of experience in real estate lending, business development, asset management, and market research in northern California.

MIDWESTProvident Bank in Cincinnati has hired Mark Heggem as a senior vice president and a managing director.

His job is to expand its private banking business in the Cincinnati, Dayton, Indianapolis, and Cleveland areas.

Mr. Heggem held a similar post in private banking for 13 years at Milwaukee-based Firstar Bank, which has a substantial Cincinnati operation. He has 20 years of experience in the financial services industry.

Provident Bank, the principal subsidiary of Provident Financial Group Inc., has $13.9 billion of assets.

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