Del Webb Corp. of Phoenix, a developer of planned communities, mostly for senior citizens, has hired PNC Mortgage Corp.'s top sales and marketing executive to expand its own Fairmount Mortgage.

Michael W. Hall was named to the newly created position of president of Fairmount, a brokerage for first, second, and reverse mortgages. Del Webb says it sold more than one house per hour in much of last year, and that half its buyers get mortgages through Fairmount. The goal is to increase that share.

Mr. Hall will be moving from Chicago, where he has been vice president of national programs for PNC Mortgage. He had come to PNC from the Chicago office of Pulte Mortgage Corp., which is based in Bloomfield Hills, Mich. He has 22 years of mortgage lending experience.


MIDWEST

Old Kent Financial Corp. in Grand Rapids, Mich., has promoted Michelle Van Dyke to president of its Illinois banking operation.Ms. Van Dyke, who was an executive vice president, remains manager of retail distribution for Michigan, Illinois, and Indiana. She used to be president of Old Kent Mortgage Co.'s central region, and before that a regional mortgage manager and then a senior vice president in Illinois operations.

Old Kent Financial is the second-largest banking company headquartered in Michigan, with assets of $18 billion. Its Illinois banking operation has $6.5 billion of assets.


MIDDLE ATLANTIC

Christopher Skardon, the top trader in asset-backed securities at Deutsche Bank Securities and before that at Barclays Capital, now has the same role at Prudential Securities Inc.All three operations are based in New York.

The Prudential Insurance Company of America unit has hired Mr. Skardon as a first vice president. He will report to senior vice presidents Robert Karr, the head of asset-backed trading, and Jeffrey Theodorou, the head of fixed-income trading.

Mr. Skardon was a director at Deutsche Bank Securities, which he joined in 1997, and before that at Barclays Capital, his employer for three years. Earlier he worked at Donaldson, Lufkin & Jenrette.


IBJ Whitehall Business Credit Corp. in New York has named Martha Clark Goss to its board of directors.Ms. Goss is chief financial officer of Capital Markets Co., a provider of e-business solutions for financial markets in New York. Before joining the company last year, Ms. Goss held the same position at Booz-Allen & Hamilton Inc., a management, technology, and consulting company. Still earlier she worked 14 years at Prudential Insurance Company of America. She began her career at Chase Manhattan Bank in 1971.

IBJ Whitehall Business Credit Corp., a subsidiary of IBJ Whitehall Financial Group, offers asset-oriented lending and equipment finance to middle-market companies.


Mellon Financial Corp. in Pittsburgh has promoted Lizabeth Crivelli to a first vice presidency in its trust department.She will report to executive vice president Jim Palermo, who heads the department.

Ms. Crivelli was a manager in the global securities services division, where she was responsible for strategic technology projects. Before that she managed projects in the international banking, mortgage banking, and information services divisions. She joined Mellon in 1978.


SOUTHEAST

Amsouth Bank has promoted John P. Moore to senior vice president of trust and private banking in its Jacksonville, Fla., office.Mr. Moore was a vice president of private banking in the Clearwater, Fla., office. He joined the Birmingham, Ala., bank in 1992 and has over 15 years of banking experience.

The parent Amsouth Bancorp, has $43.4 billion of assets.


Centura Banks Inc. in Rocky Mount, N.C., has hired Frank A. Hirsch Jr. as general counsel.He succeeded Joseph A. Smith, who is returning to private practice.

Mr. Hirsch was a partner and leader of the antitrust and alternative dispute resolution team in the Charlotte, N.C., office of Hunton & Williams, a Richmond, Va., law firm.

Centura has $11 billion of assets.

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