Medallion Financial Corp., led by the Murstein family with three generations of experience carting New Yorkers around town, knows a bit about the taxi business. The family owned as many as 150 taxi medallions before it started paring back in the 1970s and still owns 30 cabs.

Medallion, an outgrowth of the family's willingness to hold paper when it began selling, fits the profile of a successful small-business niche lender. By capitalizing on expertise in its field and making a long-term commitment to its market, the company is doing quite well for itself.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.