BOSTON - Fidelity Investments, No. 1 in just about everything it does, is a few ticks shy of the top ranking in sales through banks and other intermediaries.

It aims to rectify that by the end of next year and has committed significant resources to Fidelity Investments Institutional Services Co. in hope of reaching that goal. "We'll see. It's always a risk when you talk about it because everyone will hold you to it," the unit's president, Kevin J. Kelly, said in a recent interview. If the No. 1 position in the category were achieved in 2002 instead, "it would still be a good thing," he said.

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