Consumers express strong interest in obtaining financial planning services from their banks, but an American Banker survey suggests there is a big gap between what they say they want and what they're actually buying.

The 1994 consumer survey, conducted by the Gallup Organization, found that 35% of customers who use a bank as their primary financial institution expressed interest in financial planning. But only 10% of bank customers surveyed had actually purchased a financial plan at a bank.

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