Two bank software providers, Global Payment Systems, Atlanta, and Applied Communications Inc., have agreed to market each other's wares.
"It's an agreement for each of us to provide leads for each other's products," said David Lyons, general manager of payment services at Atlanta-based Global Payment Systems.
Each company makes cash management software, which banks resell to their corporate customers.
Global Payment is a unit of National Data Corp. and MasterCard International. Its PC Net software is a front-end transaction initiation and information reporting system.
Applied Communications, an Omaha-based unit of Transaction Systems Architects Inc., sells funds-transfer software for global clearing and settlements.
The two companies' software packages are "complimentary products," said John McCoy, director of product strategy at Applied Communications.
He said the marketing agreement benefits his firm, because Applied's software lacks "the ability to give the corporate client the front-end piece - the Windows 95 view of the world." Global Payments' product has this capability.
The two companies will target banks in Europe, the Middle East, and Africa. Officials said the overseas market is less saturated than the U.S. market.
"In the Americas, ... there are too many vendors out there," Mr. McCoy said.