First Data Corp. is betting that card issuers would like to know more about who buys what from catalogues.

Last week First Data Infosource/Donnelley Marketing, a unit of the big card processor, signed an exclusive multiyear arrangement with Abacus Direct Corp., the largest distributor of information on catalogue purchasing behavior.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.