First Federal Bank Names Executives

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First Federal Bank of California in Santa Monica has hired Ray Astamendi and Mark Hoffman as vice presidents.

Mr. Astamendi is in charge of retail loan production. He was senior vice president at Frontline Mortgage in Woodland Hills, Calif. Earlier he was an area manager at Advance Mortgage in Van Nuys. He has 20 years of residential lending experience.

Mr. Hoffman will be working in First Federal's business banking division. He was a vice president and commercial lender at First Charter Bank in Los Angeles and began his career at Santa Monica Bank.

First Federal of California, whose parent company is Firstfed Financial, has $3.6 billion of assets and 24 retail banking offices, all in Southern California.

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