First Union Corp Names Executive

SOUTHEAST

First Union Corp., Charlotte, N.C., has hired James Garrity as senior vice president and director of advertising.

Mr. Garrity is responsible for managing Hal Riney & Partners, the bank's San Francisco-based advertising agency, which does its image and product advertising. He reports to Al Sale, First Union's executive vice president and head of marketing.

Mr. Garrity had been vice president of communications at Compaq Computer Corp., in Houston, where he was responsible for brand positioning, marketing, advertising, public relations, and Worldwide Web strategies.

Brad Iversen, who had managed the bank's advertising since 1995, is expected to create a customer-acquisition strategy.

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