Credit card issuers want to offer music and history enthusiasts a chance to fortify the dwindling budgets of cultural and arts organizations.

Last week, First USA Inc. launched a series of affinity cards for the Orchestra Partnership, an alliance of 14 major symphony orchestras nationwide, and Dean Witter, Discover & Co. kicked off a marketing campaign for its Smithsonian Institution card.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.