Having led the credit card industry down a path of extraordinary profitability, John Tolleson and First USA Inc. are changing the game plan.

Dallas-based First USA, one of the handful of highly specialized "monoline" companies that reshaped the bank card business this decade, is diversifying.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.