SINGAPORE - In this and other Southeast Asian countries, banking giant Citibank has discovered the beauty of being small.

Often restricted to one branch and excluded from local ATM networks, the New York-based bank has managed to build the most feared and respected consumer bank in the fast-growing region.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.