Ford Consumer Finance Co. is test-marketing a home equity loan product that would give consumers as much as $2,500 to be used toward the purchase or lease of a Ford vehicle.

The program, called Ford Reward, is in place in 40 states but is only being offered through direct mail to selected homeowners.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.