JP Morgan Chase became the first traditional US bank to make an iPad online banking application available, maintaining its position as the big bank with the widest breadth of mobile banking applications. The bank took some heat online for releasing an app that just mimics its iPhone functionality, though. Michael Cleary, evp of marketing for Chase retail banking, stresses the importance of letting customers bank whenever, wherever and however they want.
BTN: What value does JP Morgan Chase find in being first to market with new technology?
We didn't think about being first. We did it because we think about convenience for our customers.
BTN: What do you see as the difference between iPad banking and Internet banking?
We have deployed on our iPhone or iPad the most used applications, but not every single application. So you could pay some bills there, but couldn't add a payee. The advantage of it is it's something that is with you at all times.
BTN: What do you see as the potential of this particular device?
I think we're just starting to learn. At this point we have deployed our iPhone app on the iPad, the 2.0 version will try to leverage some of the unique functionality on the device, like its ability to use different windows.
BTN: Within JP Morgan Chase, who owns the iPad channel?
We have a center of excellence around mobile and Internet banking, they coexist as one group....So we have a group of people specifically dedicated to thinking about mobile banking and these new devices.