Prudential Home Mortgage Co., the largest mortgage company ever to be put on the auction block, is attracting interest from at least three potential bidders, each with different motives.

The most intent may be GE Capital Services. Market sources say the company's mortgage unit, which has surged into the top ranks of mortgage servicers over the past few years, has hired Bear, Stearns & Co. to investigate Prudential Home, which services more than $75 billion.

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