Get Creative & Innovative

As community banks confront their many challenges, some are coming up with inventive strategies to attract more deposits, generate fee income, branch more cheaply, support local businesses and improve their communities. Here are nine ideas that just might be worth borrowing.

1) Relationship Banking Extreme
Banks find unexpected ways to make a difference in the community

2) How to Profit from Throwing a Party
A small bank in north Tennessee turns a swanky shindig into a cash cow

3) Use Prepaid Cards as a Checking Alternative
With an eye on the underbanked, community banks ramp up prepaid card programs

4) A "Tweet" Way to Bank on the Go
Credit union discovers a cheap way to enter mobile banking and create a side business

5) Rethink Your Online Strategy to Target Niches
Small banks find success in creating distinct brands online

6) Create Your Own Local Currency
Some banks find supporting area businesses through local currency programs is a natural fit

7) Let Customers Nickel and Dime the Bank
Paying customers to use debit cards pays dividends for banks too

8) Branch, Condo Style
Excess square footage can help banks turn a profit and attract more foot traffic

9) The Kids Are Alright
Free music helps keep young people using their hometown bank, even when they move

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