To help promote its new contactless payment card, Barclays plc produced a video game aimed at young consumers — the demographic the bank sees as most likely to use the card.

The player has 20 seconds to aid a swimmer through a maze of waterslide tubes. Rotating the squares, the user helps the swimmer navigate his way through the board. Once the puzzle is solved, the user is given options to learn more about the contactless card, which is used for micropayments of $10 or less.

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