The New York online gift card provider has started offering an application that lets consumers purchase its products through Apple Inc. devices.

The application, developed by Trillusion Media Inc., can be downloaded for free on to Apple's iPhones and iPod Touch devices, lets consumers purchase cards without visiting a Web site, said Monday.

Buyers can use the application to send real or virtual cards featuring personalized messages.

The application also uses the iPhone's GPS capabilities to help recipients find nearby merchants where the cards can be used, said.

"By making it easier for our customers to access the marketplace, the GiftCards application enhances our customers' online shopping experience and positions us to better serve them in the mobile future," Gary Krow,'s chief executive officer, said in a press release.

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