California's Glendale Federal Bank has made a name for itself among West Coast bankers with an unusually aggressive advertising campaign.
But do the ads work with consumers? According to company-sponsored surveys, the answer is yes.
Limited Time Offer
Save $400 off your subscription. Special offer ends April 30, 2017.
14-Day Free Trial
No credit card required. Complete access to articles, breaking news and industry data.
Have an account? Sign In