GoldLeaf Financial Solutions is taking a dive into bank marketing services with the launch of a services portal for institutions that will allow banks and credit unions to take pre-designed marketing collateral for quick-turn campaigns.

The portal will work enterprise-wide, keeping marketing messages consistent across departments and channels, and will work across multiple business-line segments for such a wide range of initiatives—i.e., retail deposits or commercial banking.

Atlanta-based Goldleaf's marketing services can also help target consumers by various fields (age, location) and target specific verticals for business banking by providing segmentation on variables like sales volume and industry. That granular level of data can be used individually, or collectively to support new branches, new technology offerings or expanding market share, according to GoldLeaf.

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