Great Western Financial Corp. has created a unit that it hopes will generate up to $675 million of consumer loans by the end of next year.

The move is yet another example of the thrift industry's efforts to shed its traditional business - savings accounts and mortgages - and move into more profitable product lines.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.