A survey of 500 senior business executives found that The Chase Manhattan Corp., Citibank and NationsBank outpaced Bank of America, Bank of New York, First Union and J.P. Morgan as leaders in business-to-business banking. Visa and State Farm ranked highest as credit card provider and insurance company, respectively.

The survey focused on five criteria: share of mind (awareness), share of heart (regard), value (value for money), momentum (potential for future growth) and uniqueness (overall business choice). Scores are statistically merged to form the ImagePower Index, an indicator of the current and future potential strength of brands.

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