Bank One Corp.'s credit card unit, First USA, said Tuesday it has bought the $340 million BellSouth credit card portfolio from GE Capital Financial Services.

The BellSouth card is among a dwindling number of cobranded telephone credit card programs. The programs of Ameritech Corp. and the Pacific Telesis unit of SBC Communications Inc. were recently discontinued, as others have been in recent years.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.