Three industry veterans have opened an upstart mortgage company here. The Mortgage House, in business since September, originates residential mortgages directly to the public.

The company, with offices in Calabasas and San Luis Obispo, was started by Allen Satenberg, Roxanne Carr, and Ira Cohen.

Mr. Satenberg was previously an executive vice president at Medallion Mortgage. Prior to that he was executive vice president and chief operating officer for International Mortgage Co., Kaufman & Broad's mortgage subsidiary.

Ms. Carr and Mr. Cohen had previously worked at Arcs Mortgage Inc., Bank of New York's mortgage unit. Ms. Carr was a vice president, and Mr. Cohen was executive vice president.

The Mortgage House will make Fannie Mae, Veterans Association, and Housing and Urban Development loans.

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