card, the U.S. version of an exclusive card that it launched in the United Kingdom six months ago.

The Centurion card targets a small niche of consumers -- the rich and famous, who can afford the $1,000 annual fee. Amex said the card is available by "invitation only" to a select group of its Platinum card members. Platinum cards cost $300 a year, and they were Amex's most exclusive products heretofore.

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