CHARLOTTE, N.C. - Bank of America Corp. said Thursday that it will begin the largest brand advertising campaign in its history this month, spending approximately $100 million in television, radio, and print advertising over the next year.

The ad campaign is one of the first initiatives connected with a July announcement that the bank would lay off 10,000 middle and senior managers and use the savings in targeted growth areas. The bank said $25 million of the ad fund comes from these savings.

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