BBBOnline, the Better Business Bureaus' privacy-certifying subsidiary, is reinforcing its program with a more established "seal of approval."

The organization is turning to Underwriters Laboratories Inc., a 105-year-old specialist in product safety, to monitor compliance with the BBBOnline privacy seal program. Since its launch in March, BBBOnline has received more than 400 applications from companies to become certified and display the mark.

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