ATLANTA — In the small-business market, the importance of personal contact outweighs the appeal of Internet financial services, a survey report by Synergistics Research Corp. concludes.

Seven out of 10 executives of companies with sales of $100,000 to $10 million said in the poll that having a relationship manager at their bank is “very” or “somewhat” important. In contrast, one-fifth said they were conducting financial or banking activities online; the same proportion said it interested them.

“The small-business market for online financial services is developing at a gradual pace,” said William McCracken, chief executive officer of Synergistics. “A key issue is how to position online financial services in conjunction with the importance of the relationship manager.”

Synergistics’ study draws from a national telephone survey of 600 owners and executives of small businesses.

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