Discover Financial Services will introduce a platinum credit card next week, the company said Tuesday.

Discover Platinum said it will give 1% cash back on all purchases, and certain merchants-to be announced-will match that contribution.

Discover will not charge an annual fee for the card. The product will be supported with a new advertising campaign, which will make its debut Dec. 30, that focuses on "expecting more" from your platinum card. -Jennifer Kingson Bloom

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