DLJdirect, the on-line brokerage arm of Donaldson, Lufkin & Jenrette, will kick off its Japanese brokerage venture on Friday.

Based in Tokyo, DLJdirect SFG Securities is a joint venture with a group of Japanese investors led by Sumitomo Bank.

DLJdirect SFG Securities will initially sell only Japanese securitities to investors, eventually expanding to include U.S. stocks and mutual funds, a spokeswoman said. DLJdirect owns 50% of the new company.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.