The Internet-based mortgage company E-Loan has announced a strategic relationship with CBS' MarketWatch, a Web-based financial news site.

The exclusive, multiyear agreement integrates E-Loan's mortgage services into the news site, which will promote E-Loan through banner advertisements, newsletters, and e-mail alerts.

By linking to the Loan Center from the Personal Finance section of the CBS site, people will get direct, 24-hour access to more than 70 national and regional mortgage lenders.

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