marketing agreement with to provide customers with reduced prices for books on personal finance and on-line investing.

Jerry Gramaglia, chief marketing officer of E-Trade, said the link on its Web site would bolster brand recognition. Amazon and E-Trade are two of the four most highly recognized Internet brands among adults in the United States, according to an August poll by Opinion Research Corp. International, he said.

E-Trade said it plans to expand its global presence by launching branded Web sites in the top 20 global financial markets. It currently has sites in Australia, New Zealand, Canada, Japan, the United Kingdom, France, and Sweden.

It also intends to expand internationally through a slew of acquisitions, mergers, and equity investments, including its agreement to merge with 10-year-old Telebank, the telephone and Internet bank of Arlington, Va.-based Telebanc Financial Corp.

Subscribe Now

Access to authoritative analysis and perspective and our data-driven report series.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.