A study by the National Investment Center for the Senior Housing and Care Industries has found that demand for housing geared to the elderly remains robust.
The study said that 23% of over-60 households would consider moving into housing tailored for senior citizens. Elderly people with the lowest incomes showed the greatest demand for special housing.
The study also identified Arizona as the state where people are most likely to live in such housing: 21.1% of the over-60 households there live in senior citizen housing. Florida was ranked second, at 19.3%, and Arkansas third, at 15.8%.
The investment center said its study pointed to a need for offering better education to consumers about senior citizen housing options. Word of mouth is now the strongest marketing tool, the study said.