Bank One Corp.'s credit card unit, First USA, has signed the largest Internet marketing partnership yet, a five-year exclusive marketing agreement with America Online Inc. worth up to $500 million.

First USA becomes the only credit card issuer with the right to advertise on America Online, the No. 1 on-line service, AOL's Compuserve, and other AOL Web sites in the United States and Canada. First USA has issued a cobranded AOL Visa since 1996.

Limited Time Offer

Save $400 off your subscription. Special offer ends April 30, 2017.

14-Day Free Trial

No credit card required. Complete access to articles, breaking news and industry data.