In Brief: First USA in Marketing Agreement with AOL

Bank One Corp.'s credit card unit, First USA, has signed the largest Internet marketing partnership yet, a five-year exclusive marketing agreement with America Online Inc. worth up to $500 million.

First USA becomes the only credit card issuer with the right to advertise on America Online, the No. 1 on-line service, AOL's Compuserve, and other AOL Web sites in the United States and Canada. First USA has issued a cobranded AOL Visa since 1996.

First USA signed a $90 million advertising alliance with Microsoft Corp.'s MSN network in October.

The nation's largest card issuer also has deals with the Yahoo! and Excite search engines.

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