In Brief: Fleet Marketing Link Targets Small Biz

ATLANTA — FleetBoston Financial Corp. has formed a partnership with Click Tactics Inc. to give Fleet’s 350,000 small-business clients access to direct marketing services, including customized direct mail, mailing lists, and data storage.

Atlanta-based Click Tactics supplies prepackaged and customized marketing campaigns to various industries and professional groups. Fleet customers would have access to the services through the banking company’s small-business Web site.

“Until now the development of direct mail campaigns has been too time-consuming and expensive for most small businesses,” said Ken Long, chief executive officer of Click Tactics, in a press release.

Diane Naczi, executive vice president of e-business at FleetBoston, said the partnership empowers the company’s small-business customers “in a way that allows them to compete with larger institutions.”

For reprint and licensing requests for this article, click here.
MORE FROM AMERICAN BANKER