CHICAGO - Bruce C. Abrams, co-founder, chairman, and chief executive of Prism Financial Corp., died Sunday in an apparent suicide.Mr. Abrams founded Prism in 1992 with Terry Markus, president of the company's Illinois division. The company, which went public in May, was ranked 13th among retail mortgage originators last year, with $8.3 billion.

Mr. Abrams, 38, was also well-known in the Chicago area as a commercial real estate developer.

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