NORWALK, Conn. - William F. Pike, Citigroup Inc.'s former director of investor relations, has accepted a post as's vice president of financial planning, analysis, and investor relations, the online auction company announced Tuesday.Mr. Pike, 40, will report to Heidi Miller, Priceline's senior executive vice president of strategic planning and administration and chief financial officer. Until recently, Ms. Miller was the chief financial officer of Citigroup.

In the newly created Priceline post, Mr. Pike will manage the company's financial planning, analysis, and reporting, as well as its investor relations activities with institutions and individuals.

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