SAN FRANCISCO — GetSmart, an online financial services marketplace, has introduced two services to help people select among competing auto insurance plans and brokerage services.

The GetSmart brokerage search tool lets people specify their online brokerage requirements and search for companies in the GetSmart network. Consumers can research, profile, and compare customer-service hours, fees, wire information, and account types.

Through the auto insurance service people can use calculators to help determine the amount of insurance coverage they need, gather online quotes from national and regional companies, get tips on reducing their premiums, and take advantage of discounts.

“With thousands of Web sites available offering financial information, consumers have become overwhelmed,” said Lauri Kober, the chief executive officer of GetSmart. “Our insurance and brokerage search services have made sifting through this clutter faster and easier, while building long-term relationships with consumers.”

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