WALTHAM, Mass. — GoldK, an online seller and administrator of 401(k) and individual retirement account plans, announced Tuesday that it has begun an effort to distribute its products through insurer-owned broker-dealers.

Robert Bonner, vice president of insurance channel sales for GoldK, is leading the effort. An attorney originally hired by GoldK last year as its counsel, Mr. Bonner came to the company from State Street Global Advisers in Boston, where he had provided trustee and fiduciary services to employee stock ownership and qualified plans.

He also spent 28 years with Sun Life of Canada, where he had been in charge of life product distribution in the United States, including the company’s broker-dealer. Before that he had been the company’s chief pension officer for several years.

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