Rye, N.Y. — HedgeWorld, which has been running a hedge fund information site since September 1999, says the site will become the world’s first hedge fund supermarket in the first quarter.

The firm said the site will start out offering 40 third-party funds in 12 styles.

Gregory Barrett, executive vice president, said the site will also offer access to analytical tools and model portfolios. It already provides daily news coverage and online tools.

Target customers are individuals and institutions, such as pension funds and endowments, seeking to diversify their portfolios through hedge funds. But the site will offer advice and tools for anyone, regardless of the user’s level of sophistication, Mr. Barrett said.

“The hedge fund marketplace is often described as fragmented and highly inefficient,” he said. “We will use our ability in content creation, content aggregation, and industry-specific electronic commerce initiatives to provide a total investor solution.”

HedgeWorld.com’s database of 2,200 hedge funds, managed by more than 1,300 managers. The site also includes HedgeTrust.com, an online platform for trading hedge funds through a regulated exchange.

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