WASHINGTON, Pa. — The National Institute of Financial Services and Insurance Central have established an alliance to make Insurance Central’s direct insurance marketing services available to the institute’s client banks and the state banking associations it endorses.

Insurance Central’s services include call centers staffed with licensed insurance agents, Web site development and online sales assistance, and fulfillment.

The National Institute of Financial Services provides investment and insurance services to banks. Insurance Central, in Carpinteria, Calif., is a third-party direct marketer of life insurance products.

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