PURCHASE, N.Y. — MasterCard International has promoted Larry Flanagan, who oversaw the development of the popular “Priceless” advertising campaign, to chief marketing officer.

Mr. Flanagan, who joined MasterCard in 1996, was most recently senior vice president of marketing for North America. In addition to working on the “Priceless” campaign, which was created by the advertising agency McCann-Erickson, Mr. Flanagan managed promotions, sponsorships, and online marketing programs in North America — including MasterCard Exclusives Online, an e-mail-based subscription service that notifies MasterCard customers of discounts they can get at selected Internet merchants.

In his new post Mr. Flanagan will take on responsibility for global branding and marketing programs.

MasterCard spokesman Chris O’Neill said Mr. Flanagan will continue to work on the “Priceless” campaign, which has been the company’s biggest marketing success in years, but on an international scale. The advertisements currently run in 50 countries and 24 languages.

Mr. Flanagan succeeded Nicholas Utton, who had held the post for over a year. Mr. Utton took a position at New Power Co., a utility based in Greenwich, Conn.

Before joining MasterCard, Mr. Flanagan was an assistant vice president in marketing for the cosmetic and fragrance division of L’Oreal. Earlier he worked for Proctor & Gamble Co., where he was marketing director of the beauty care division.

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