H&S Holding Co., the parent company of the recently merged Honor and Star automated teller machine networks, has selected Star as the network's brand.

The company's corporate name will be changed to Star Systems Inc., and the Honor name will eventually be phased out from network machines.

The decision to choose Star over Honor was based on a consumer survey conducted by Interbrand of New York, which found that the Star name appealed more to younger people and had more desirable attributes associated with it, according to Ronald V. Congemi, the president and chief executive officer of Star Systems.

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