Discover card program, said Wednesday that it will introduce a MasterCard credit card in the United Kingdom next month.
The Morgan Stanley Dean Witter card will offer "Cashback Bonus" rebates based on how much customers charge. It will be issued by Morgan Stanley Dean Witter Bank Ltd. as a member of Europay International, MasterCard's European affiliate and marketing partner. Will O'Hara, managing director of Morgan Stanley Dean Witter card services, said the company "remains committed to" the proprietary Discover/Novus network in North America. It chose to link with Europay-MasterCard to be "well-positioned for rapid and cost-effective expansion into the United Kingdom."