CLEVELAND National City Corp. has signed a one-year agreement to be the featured financial institution on America Onlines Digital City network in six major markets Chicago, Cleveland, Indianapolis, Pittsburgh, Columbus, Ohio, and Grand Rapids, Mich.
The $87 billion-asset banking companys banner ads will appear on Digital Citys Web sites as well as other AOL properties in those markets, such as Netscape, Compuserve, Mapquest, and Moviefone.
National City and Digital City are also considering offering access to AOL content through the banking companys Web site.
The two companies estimate that National City could reach six million people through the marketing partnership.
It will serve as a platform for promoting future initiatives, including small-business online banking and National Citys new stored value card for teens, said A. Joseph Parker, executive vice president and head of retail sales at National City.